SDL Hair Ltd are Leading Manufacturers, Importers and Distributors of Professional Hair Care Products

part of the IdHAIR Group


SDL Hair Ltd – Leading manufacturers, importers and distributors of professional hair products


Kala Laing, DirectorOur company has thrived through commercial evolution. We innovate constantly by matching products to international markets, by developing client businesses and by manufacturing technically advanced products that end users adore. We keep our customers close and our deep commitment to our amazing industry is our greatest motivation for growth.”


SDL Hair was established in 1999 and became part of forward thinking Scandinavian product company ID Hair in 2012. Led by UK Director’s Kala and Stuart Laing, SDL Hair has a trusted track record of success in providing sales support, hairdressing and product education and creative guidance clients. The SDL hairdressing brand portfolio engages with hair professionals instantly offering choice, diversity and inspiration.


Each carefully selected hairdressing brand has been chosen for its strong identity, commercial potential, appeal and marketing support. SDL Hair Ltd manufacturers, imports and distributes:


  • EGO Professional appliances including the EGO Evolve dryer, Alter EGO dryer, Awesome EGO dryer, EGO Boost heated roller pod, EGO Therapy and Inflated EGO irons. SDL is the innovator of kind infra red heat and cuticle soothing tourmaline technology for heat styling appliances.


  • ID Hair cleanse, condition, style and colour brands including ID Hair Elements, ID Styling, Colour ID ammonia free, ID Colour Bomb pigmented conditioners, ID Hair Paint permanent.


  • BLong SwiftHair extension and volumising 100% remy human hair system.


SDL Ltd is proactive in supporting the international hairdressing industry through photographic shoot sponsorship, stage show education, trade advertising, creative ambassadorships, editorial coverage and a robust marketing and PR strategy.



Success through innovation, commitment,cooperation and education.